Photo by slon_dot_pics from Pexels As the OTT phenomenon spreads in the European continent, the attitudes and behaviours of its viewers are also evolving. Streaming service providers have been carefully observing the European viewing habits to leverage an OTT...
With the global OTT market expected to reach a booming US$ 438.5 billion by the end of 2026, we’re seeing more content creators and media houses entering the highly-lucrative platform for a piece of the pie. But as we see more entrants in the space, we also see...
While the COVID-19 pandemic has significantly affected the pay-TV and OTT video markets globally, there’s been a discernible growth in Central and Eastern Europe given the better access to 5G technology and the openness of users to stack multiple content services for...
The popularity of OTT video is growing faster than ever. In recent years, cord cutting has increased as more and more consumers give up their traditional cable TV for on-demand video streaming that gives them more control over what they watch and when. It’s predicted...
According to a report by Statista, OTT media revenue is expected to cross US$ 167 billion by 2025. That’s double of what it was at the end of 2019! We’ve previously discussed the importance of having your own OTT ecosystem for your premium content. In this post,...
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