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Enveu Build Nextstep’s science & culture video platform named ‘Doxzilla’
Overview
Nextstep Company Limited wanted to launch a new video platform that can be accessed anywhere, anytime, and help the Thai people embark on a mind-opening journey of science and culture. The primary aim of the platform is to educate viewers on the various topics around wellness, nature, science culture and help people constantly learn.
key challenge
- The client approached Enveu to launch their streaming documentary platform with a specific set of features as they were facing some challenges and wanted an enterprise-grade solution for their platform.
- The global expansion of the platform with ease of availability was also a major requirement from the client.
- The client wanted to run offline campaigns to onboard new customers with creative marketing strategies.
Enveu Solution
The service was launched by the name of Doxzilla, which majorly focuses on VoD, documentaries, and series. We have successfully launched the platform for mobile, web, Chromecast, and Airplay.
Multi-Region
The team has added a multi-region feature to enhance the platform’s capability for localizing itself wherever required
Promo Codes
To fulfil the need for onboarding new customers, we have utilized our subscription management solution, which allows them to create gift codes (for offline distribution), and promo codes for discounted subscriptions..
Identity Manager
With the help of the identity manager module, we have facilitated user account creation and management easily.
Telco Integration
For Doxzilla subscriptions, Telco integration is being launched to allow onboarding more users and provide an easy process to set up subscriptions.
Business Impact
The streaming platform is now a result-oriented knowledgeable companion for viewers with 24/7 availability.
Offline marketing of the platform helped increase the reach of Doxzilla brand and improve conversions