Video content has been on the rise when it comes to the education sector. It has evolved from the CDs/DVDs that were earlier shared in schools and colleges to recordings being hosted on platforms like YouTube.
According to a Kaltura report, 99% of institutions have teachers who are regularly incorporating video into their curricula. And 65% of universities are using video for lecture capture. And this was before Covid. Today, the pandemic has displaced more than 1.2 billion children out of the classroom, as a result of lockdowns around the world which resulted in education institutions shutting.
It’s not only schools, colleges and universities — but it’s also those offering specialised learning courses online that boomed. Coursera — an online platform that offers massive open online classes (MOOC) saw a growth of 640% within one month of the pandemic, growing to a user base of 10.3 million. Udemy too saw massive growth of 400%. So, it’s not new for educational institutions to be using video to learn. But, instead of using live streaming on Zoom or hosting videos on YouTube, etc., it’s time for them to get their own OTT apps.
There are multiple reasons for this and in the points below we highlight the top reasons:
1] A Centralised App for all your Videos
This helps to consolidate all your content and offer it from one location to your user. It also helps to track the number of users, their demographics, etc. That can help you not only market your institution or other educational services to them, but also get an idea of the demographics you should keep in mind while marketing your courses to future students.
2] Increase Time-spent with your Users
On your custom education app, you can educate, engage and empower your students. This helps in increasing the time spent within the ecosystem. And, it’s not all work for Jack, you can bake in a mixture of fun around the learning with quizzes, live consultations, scheduled e-meets, and a lot more!
3] Getting a wider Demographic
This is not specific to OTT itself, but digital in general. Having your own OTT in a customised way can help you break physical barriers and offer your content in different languages, to a global audience. With video’s reach far and wide, you could have a university in the USA offer customised content to a Hungarian student.
The student community usually consists of Gen Z and Gen Alpha. If you’re educating them in the right way, they’re going to be the ones with the purses to spend money in the future. Brands that would usually struggle to reach this audience (they don’t watch TV, or read newspapers) will gladly partner with you as they’re getting audience attention served on a platter!
Sold on the idea, but think that creating an OTT app could be expensive and time-consuming for your education institution? We’re here to help!
Our team will create an OTT platform tailor-made for you. We deliver an end-to-end technology solution so that you continue to educate the masses. We offer a range of services that will help your university manage, deliver and monetise your OTT offering.