OTT platforms are constantly on the lookout to engage their subscriber base. Higher engagement in turn can positively impact the bottomline.
Users who are absorbed in your content are more likely to watch more, order more videos and subscriptions, and stream more live events. Video service providers need to find ways to keep subscribers on board for the long run in order to increase Lifetime Customer Value (LCV) and given the competitive OTT landscape this is tricky.
These ten established ways can help you increase engagement on OTT, which can result in improved profitability and increased revenues.
Rishabh Jain - Director, Product Development, Enveu
Rishabh Jain is one of the co-founders and heads the Product Development at Enveu. A tech evangelist and deep tech advocate, he has been working in the Technology space, being part of many Big Data and IoT initiatives for over 10 years.