With the advancement in technology, aging broadcasting techniques have been replaced by streaming services. Many people and enterprises are looking for ways to enter this market. OTT, in essence, is very difficult, costly, and time-consuming to build a new OTT platform. This is where white label OTT platforms fit in the picture.
The following are the advantages that white label OTT platforms have over traditional ones. OTT platform that is white labeled is designed to let you design your own streaming service, but you do not have to build everything from scratch.
A White-label OTT Platform: What Is It?
- OTT platform & also known as a white-label OTT solution is a ready-made service that allows a company or content provider to start its own branded video streaming service.
- White-label refers to the platform that is designed and developed by a third party for a business and they have complete control over the branding, look and feel, and content of the site.
- Basic components of white-label OTT solutions include video-on-demand, live streaming, CMS, and integrated payment solutions including subscription service payment options, hybrid pricing models, PPV, and advertisement placing.
Top White-Label OTT Platform Options
As for the criteria of white-label OTT platform selection, it is crucial to focus on the convenience of its use, opportunities for customization, owners’ ability to monetize content, platform’s scalability, and costs. Some of these are of the best white-label OTT platform solutions found in the market today are:
1. Enveu
Enveu is a famous white-label OTT platform service provider that establishes itself by providing the latest, smart, and adaptable OTT services. The concept allows organizations to bring their unique video streaming service within a short span with ease. Therefore, Enveu tops all the competitors due to some critical functionalities such as user interface, CMS, and monetization that is part of the best white-label OTT platforms available in the market.
The company itself works with artists, media, education, sports, and other enterprises, and hence, Enveu is a great choice for anyone who wants to create an OTT channel from scratch. Whether you are running a subscription-based service or streaming live events, through Enveu all necessary features will be provided to deliver captivating content to the target audience.
Key Features and Benefits
- Customizable Branding: Adapt the graphical user interface and the user experience so that it reflects the overall company image that you have.
- Multi-Device Support: Enveu allows streaming across multiple devices, mobiles, tablets, smart TVs, and website browsers.
- Monetization Flexibility: The choice of competing business models, that include the subscription-based services (SVOD), PPV, and advertising (AVOD) models.
- Live streaming: High-quality live events and broadcast hosting.
- Content Management System: Multipurpose and highly customizable CMS for managing and categorizing videos.
- Analytics And Reporting: Evaluations of precise examination of the user activity, revenues, and engagement.
- Scalability: Expansion capability of your platform depending on your users’ activity.
- Security: Additional high-level security provisions such as digital rights management also known as DRM and content encryption.
Pricing and Plans
- Lite: $549/month
- For Enterprise and Professional plans, get in touch with the team
2. Muvi
Muvi is yet another white-label OTT solution that enables streaming services to operate and offer their platforms. As Muvi provides the opportunity to manage content, monetization, and marketing in one place, It is equipped with effective analytics as well.
Key Features and Benefits
- Complete Branding: Complete choice and possibility for left interfaces for users.
- Multi-Device Streaming: This can be accessed on multiple platforms.
- Multiple Monetization Options: And also SVOD, AVOD, and TVOD, or transactional video on demand, as it is also referred to.
- Integrated Billing: This is inclusive of built-in payment gateway services.
- Live Streaming: These are used to support live events and broadcasts.
Pricing and Plans
- Standard: $399/month
- Professional: $1499/month
- Enterprise: $3900/month
- Connect with the sales team for customized plans
3. Brightcove
Brightcove is a professional video hosting service that is primarily recognized for its top-quality streaming services. It also offers an OTT solution that can be rebranded to help content providers deliver personalized and secure streaming services. It means Brightcove is suitable particularly for companies with a focus on complex video hosting features and powerful analytics.
Key Features and Benefits
- Customizable Player: Allows for a fully skinned player for your content.
- Advanced Analytics: Offers lengthy evaluations of the audience’s behavior and the shows’ ability to generate profit.
- Monetization: This particular OTT platform supports payments in various forms like SVOD, AVOD, and TVOD.
- Live Streaming: It can support live streaming in the high-definition format.
Pricing and Plans
The rates are unique because Brightcove deals with the client and quotes the rates as per the specific needs of the clients. There are many enterprise solutions on the platform: now the service is aimed at hosting and streaming large numbers of videos.
4. JW Player
JW Player is one of the most popular white-label OTT streaming services that is as easy to use as it is to monetize. Hence, it is ideal for content providers seeking a lightweight, customizable, and robust OTT platform. This media player is used by some of the biggest brands in media today with the likes of controlling media networks and creating content across the globe putting their trust in JW Player.
Key Features and Benefits
- Customizable Player: Customizable video player that may be branded to your organization’s colour and theme.
- Monetization Options: SVOD, AVOD, and PPV models are supported in the JW player.
- Analytics: A wide range of data on viewers’ activities and efficiency.
- Security Features: Advanced content protection modules are placed to keep the content and data secured.
Pricing and Plans
JW Player is available at a subscription cost that depends on the usage and necessities of a company making the application favored by small and large companies alike.
5. Kaltura
Kaltura is an extended OTT white-label service aimed at enabling enterprises and educational institutions to manage videos alongside streaming them. The system is very flexible, there are a lot of options helping the users to monetize their accounts in different ways, such as sales subscriptions and advertisement placement.
Key Features and Benefits
- Flexible Monetization: Supports all kinds of monetization including subscription VOD, advertising VOD, and transaction VOD.
- Live Streaming: offers a platform for live event broadcasting both online and through to several television networks.
- Custom Branding: A customized experience of the end user and the interface they have to use.
Pricing and Plans
Kaltura provides a quoted price for the package depending on the size and if your platform is an enterprise one.
6. Zype
Zype is another OTT platform with a white-label option that is considered to be highly scalable to offer a wide range of integration solutions. As a company, Zype is dedicated to delivering premium streaming services for different content distribution sectors.
Key Features and Benefits
- Monetization Flexibility: Users will get multiple monetization plans like SVOD, AVOD, and TVOD models.
- Video Management: The greater part of the CMS features is oriented on simplicity and unproblematic interface.
- Advanced Analytics: Offers precise statistical information and analysis regarding videos.
Pricing and Plans
Zype X: $500 per month
For Premium and Enterprise plans, connect with the team
7. VPlayed
VPlayed is an OTT platform solution that builds streaming capabilities for video content delivery. The white-label solution offered by VPlayed can kick-start companies that wish to have their own OTT platforms.
Key Features and Benefits
- Custom Branding: To merge your business identity with your business practices.
- Multi-Device Support: It contains applications for the web, iOS, and Android as well as applications for smart TVs.
- Advanced Analytics: Features of real-time data and reporting are offered for preparing detailed reports of the viewers.
Pricing and Plans
VPlayed has negotiated prices depending on the business requirements of the company. Connect with their sales team to know about pricing.
Conclusion
Since most players are seeking a white-label OTT solution to stand out from the crowd, Enveu has been credited as one of the finest white-label OTT solutions that are feature-rich, easy to use, and highly scalable. Enveu offers you the possibility to build your own white label platform for a small niche service or a large-scale enterprise platform with the ability for expansion in the future.
Other features of Enveu include round-the-clock support to subscribers and exclusive security features, as well as built-in analytic tools. But, with Enveu, you are not only choosing a tool – you are choosing a partner to grow your business for OTT services in a saturated market.
