OTT (Over-the-Top) services have shifted the audience landscape significantly; the user has the freedom of choice, flexibility, and an on-demand experience when it pertains to watching television programs, and feature films alongside live broadcasts.
Hence, there is a notable increase in stakeholders including businessmen and content creators to venture into the OTT sector. However, managing an OTT platform can be difficult, especially when dealing with huge traffic of videos.
These challenges are however triggering the need for Video Content Management Systems (Video CMS). Below is a guide to this blog which will assist in identifying the how to choose the right video CMS for your OTT platform, some of the features, crucial factors to know about, and why we recommend the use of Enveu.
What is a Video CMS?
A Video CMS (Content Management System) is a system that allows the user to upload, categorize, manage, and disseminate Video. When it comes to OTT applications, a Video CMS is paramount for managing huge and constantly evolving video catalogs that form the foundation of OTT services.
The CMS plays the essential role of content management providing video content and their delivery across various devices Mobile interaction and interfaces.
These are a video CMS’s primary features
- Content Organization and Management: It provides an easy way of categorizing videos as well as grouping them into one category, or genre, or creating playlists. This makes it easier for content managers to update content and delete any content they need to change.
- Video Processing and Encoding: A Video CMS is also responsible for encoding video into the various formats and resolutions needed for playback on different devices, with a given level of internet connection.
- Content Delivery and Streaming: Video CMS solutions also handle the distribution of the content through CDNs to make sure that the stream gets to the user as early and as smoothly as possible, regardless of location.
Factors to Consider When Choosing a Video CMS
Not all Video CMS solutions are the same and the one to pick will largely depend on the specifics of your choices, your company’s objectives, and your target viewers. The following are key factors that one needs to consider when choosing a Video CMS for an OTT platform.
Scalability options
To be able to grow in the future, a scalable system is a requirement that will enable your platform to grow but not necessarily weaken. When selecting a Video CMS, you need one that is capable of handling large spikes in the number of videos uploaded, viewers, and engagement data.
So, make sure to check which Video CMS can handle the increasing load from users, large video archives, and streams of content at once. Each time your audience grows so does the volume of material that you must monitor.
Personalization Choices
Ideally, your OTT platform should embody your brand and give the users a unique experience that will suit your brand. Pick a video CMS that gives you the option to customise the UI/UX and the features incorporated by the program, which can be reverted/changed to suit the specific brand.
It is even better if you can search for sites that offer templates for their ready-made themes with customizable layouts, color choices, and branding options.
Usability
OTT platforms can be highly complicated to manage due to the scale, thus simplicity is essential. Subsequently, a good Video CMS should have an easily navigable user interface that is preferably close to a content management system’s interface to enable even the administrator and the content creators to easily manage the content.
From this, make sure that the platform to be utilized is easy to use, and would require little or no training on your part and that of your team.
Connecting Third-Party Tools
Your Video CMS should be able to interface seamlessly with other tools that your OTT platform depends on, including payment solutions, customer relationship management systems, analytics, and marketing tools among others.
Organizational needs should focus more on the CMS solutions that can work with the third-party applications that are frequently used.
Features of Security
Protecting your content and the data of the users that you serve or the audiences that follow your site is a must. There are key security features like encryption, secure processing of payments, streaming encryption or digital rights management that protect your content and at the same time provide users with secure video streaming.
Guarantee that principles of storage and transfer of content are protected by effective encryption protocols.
Support for Content Delivery Networks (CDN)
A good Video CMS should also incorporate support for Content Delivery Networks (CDNs) which are useful in the delivery of quality videos without having to buffer most of them.
It is understood that employing an adequate CDN guarantees effective video streaming to a user, irrespective of their geographical location or the kind of gadget they possess.
Key Features That Your Video CMS Should Have
Here are the most relevant features that you need to find to enhance the effectiveness of your Video CMS for OTT.
They will help your platform to be non-intrusive, provide value, and generate the required level of engagement and revenue streams for your users.
Compatibility Across Devices
- Before choosing a CMS, it is recommended to select one that is capable of using adaptive bitrate streaming to deliver smooth videos depending on the device and connection speed.
- The platform should be created in a way that will allow it to adapt the video quality to the user’s device and connection speed.
Superior Video Search and Exploration
- Search as a keyword, forcing the division into genres, personal recommendations, and a smart classification system to help users search for new content.
- Metadata is very relevant and valuable in searching for a video more accurate and the videos easily findable.
Capabilities for Payment
- Seek a bundled optimization with subscription operations such as an SVOD model, ad-supported model AVOD or TVOD.
- Technical support of the dynamic ad insertion and paywalls as well as promotional campaigns must be provided.
Reporting and Analytics
- Choose service providers who provide some time data on the use rate of videos, the demographic of the viewers, and the popularity of the content.
- When combined, it gives marketers an in-depth comprehension of their material and user loyalty level by comprehending the specific details of the users’ experience.
Why Enveu is The Best Video CMS Platform?
Enveu is an enhanced video CMS that contributes uniqueness to various online television services in the world full of OTT solutions.
It offers the end-to-end opportunity that can manage and fulfill all the requirements of the OTT platforms, right from its content acquisition to monetization and analytical reports. The reason why it is one of the best Video CMS platforms for OTT services is the following:
Key Features of Enveu
- End-to-End OTT Solutions: Being a one-stop digital platform and a full solution for OTT platforms, Enveu provides tools for managing, publishing, and monetizing video.
- Scalable and Flexible: This means that regardless of the type of client – whether a startup or an existing OTT service provider, Enveu is easily scalable for additional content and more clients as your clientele grows.
- Customizable Interface: By using Enveu, you can build your brand and have the flexibility to adapt the UI and UX of your platform to match.
- Comprehensive Monetization Options: Enveu offers customers multiple monetization options, such as SVOD, AVOD, and TVOD to set up the most suitable revenue plan.
- Powerful Analytics: Enveu has many features that allow you to analyze viewer engagement, content consumption, as well as your revenue and expenses.
- Robust Security: Among the state-of-the-art features that Enveu provides for the most effective safeguarding of content & users’ data are DRM, encryption & protected payment gateways.
Why Choose Enveu
User-Centric
Enveu caters to the actual content providers, and the target listeners, as it comes with easy-to-navigate interfaces to make the content distribution process seamless and optimized for streaming.
Advanced Technology
Enveu incorporates actual Technologies that enable the site to operate efficiently, quickly, and most of all interesting for the user.
Dedicated Support
Enveu has dedicated customer support in case you encounter any problems to ensure that the platform runs with minimal complications.
Conclusion
Selecting the right Video CMS can be a make or mar decision for any OTT player. Choosing the appropriate CMS will make content management easier, engage users, and improve your chances of making more money.
Depending on the volume of users, clients, transactions, etc., as well as on specific features that demand more attention, you can make sure that your platform will meet the growing needs.
Enveu is well deserved of the recognition given. It has quite exciting features and support, coupled with its scalability to be one of the most reliable Video CMS it can offer.
Choose the proper Video CMS at present for going to the next range of your OTT platform!!
