In the fluctuating area of online purchasing, firms look for creative ways to involve customers and increase sales. Innovation, which has been becoming more and more popular recently, is the adoption of shoppable video platforms. These kinds of platforms make it possible for the videos to be combined directly with e-commerce options, so that consumers are able to buy items directly from the videos. However, what are these shoppable video platforms, and how can they be part of your e-commerce strategy? Let’s explore its utilization in greater detail.
Why Shoppable Video?
In today’s digital era, consumers seek out products full of life and integrative features. Watchable videos do just that, as they engage and involve passive spectators. Though they provide brief context, shoppable videos enable direct interaction through storytelling, buying options, and other interactive links directly into the videos, which in turn improves the level of viewer engagement and simplifies the path to purchase. Moreover, it makes not only the shopping procedure more pleasurable, but also helps to make purchases and increase sales.
What are Shoppable Video Platforms?
Shoppable video platforms are particular software solutions that provide the same services of creating, hosting, and distributing interactive videos with integrated e-commerce features. Such technology combines an intuitive user interface to make it much simpler for commercial entities to develop and personalize their shoppable videos without the requirements for coding and technical skills. Also, they provide comprehensive analytical tools in order to monitor how campaigns are performing as well as optimize them for the greatest ROI.
How do Shoppable Video Platforms Work?
Shoppable video platforms engage this modern technique by superimposing these interactive elements, such as product tags, clickable links, and call-to-action buttons, onto the video content. That is so easy—custom elements like these can be simply clicked by viewers to access more product information or to buy right away from the video player. Under the front end, an unseen but efficient integration is the way the platform takes care of both secure transactions, and order management tasks as a complement to the business’ current e-commerce processing.
How Can Shoppable Video Platforms Help?
Shoppable video platforms offer a myriad of benefits for businesses looking to enhance their online retail strategy:
- Increased Engagement: Shoppable videos capture viewers’ attention and encourage them to interact with the content, resulting in higher engagement rates compared to traditional static images or text-based advertisements.
- Seamless Shopping Experience: By allowing viewers to make purchases without leaving the video environment, shoppable video platforms eliminate friction in the purchasing process, leading to higher conversion rates.
- Enhanced Brand Awareness: Interactive and visually compelling shoppable videos create memorable brand experiences that resonate with audiences, ultimately strengthening brand loyalty and recognition.
- Actionable Insights: Shoppable video platforms provide valuable data and analytics insights, enabling businesses to gain a deeper understanding of their audience preferences and behaviors to inform future marketing strategies.
Benefits of Shoppable Video Platforms
The benefits of shoppable video platforms extend across various aspects of the online retail ecosystem:
- Boosted Conversions: By combining the power of video storytelling with direct purchasing capabilities, shoppable videos drive conversions and increase sales revenue.
- Improved Customer Engagement: Interactive features such as product demonstrations, reviews, and clickable links keep viewers engaged and immersed in the shopping experience.
- Streamlined Shopping Journey: Shoppable videos streamline the path to purchase by eliminating unnecessary steps and providing a frictionless shopping experience.
- Enhanced Product Discovery: Shoppable videos showcase products in context, allowing viewers to visualize how they fit into their lives and making the shopping experience more relatable and compelling.
How to Choose the Right Platform
When selecting a shoppable video platform for your business, consider the following factors:
- Ease of Use: Look for a platform that offers a user-friendly interface and intuitive tools for creating and customizing shoppable videos.
- Integration Capabilities: Ensure that the platform seamlessly integrates with your existing e-commerce infrastructure and supports the necessary third-party integrations.
- Analytics and Reporting: Choose a platform that provides robust analytics tools to track performance metrics and measure the effectiveness of your shoppable video campaigns.
- Scalability: Consider your business’s growth trajectory and choose a platform that can scale with your evolving needs and requirements.
Top 12 Shoppable Video Platforms for your Business
Since you are now aware of the criteria on which to base your selection of a shoppable video platform, let us now examine 12 of the leading options in the marketplace for your business!
1. Enveu
Enveu stands at the forefront of the shoppable video revolution, offering a comprehensive suite of tools designed to empower businesses to create and monetize captivating shoppable videos. With Enveu, businesses can seamlessly integrate interactive elements into their video content, transforming passive viewers into active shoppers.
Whether you’re a small boutique or a global brand, Enveu provides the tools and flexibility to create immersive shopping experiences that drive conversions and boost sales.
Features
- Customizable templates
- Real-time analytics
- Seamless e-commerce integration
Pricing
- Lite: $ 549/mo.
- Professional & Enterprise : Book a call
2. ChannelSight
ChannelSight launches a technology platform that will take your video-marketing strategy to the next level by incorporating shoppable features into your videos. Of all the video platforms available, ChannelSight is the only one that has the ability to convert your videos into amazing sales tools that have never experienced such revenue growth before.
By permitting customers to buy products within the video, the ChannelSight unique platform updates the way of shopping, moving the engagement into action, which eventually leads to ROI.
Features
- Interactive shoppable videos
- Seamless integration with e-commerce platforms
- Real-time analytics and insights
- Customizable CTAs and product showcases
- Multi-device compatibility
- Advanced reporting and optimization tools
Pricing
- Contact sales for pricing details and custom quotes tailored to your specific requirements.
3. Amazon Live
Amazon Live is a versatile platform that broadcasts your brand through exciting videos of live moments, In such a way, the connection between users and the product becomes closer. You can display wares, engage participants in real-time Q&A, or introduce new products, among other things, using Live Amazon as a key channel to attract viewers and generate sales.
The brand that chooses to go with Amazon can as soon as integrate the platform, making use of all the large audiences and the shopping feature to build brand exposure and revenue.
Features
- Live product demonstrations
- Interactive chat and Q&A sessions
- Product promotions and special offers
- Direct link to product pages for easy purchasing
- Integration with Amazon storefronts for streamlined sales
Pricing
- The Amazon Live Creator app was free.
- Operating an Amazon live stream will usually cost you a bare minimum of $50k.
4. Bambuser
Bambuser is an innovative live streaming service that allows businesses to leverage the power of real-time access to their customers to generate an unparalleled experience.
Advanced technology and user-friendly tools make Bambuser a powerful platform for brands to make live broadcasts of their product shows, events, and interactive question and answer sessions that stimulate loyalty and higher engagement.
Features
- Seamless live video streaming capabilities
- Interactive audience engagement tools
- Real-time analytics for performance tracking
- Customizable branding options for a personalized experience
- Reliable cloud-based infrastructure for uninterrupted broadcasting
Pricing
- Starter plan: Up to 10 live videos and 50 published videos, $ 1100 monthly
- Advanced plan: contact sales for more information on pricing
- Scale plan: contact sales for more information on pricing
5. Livescale
Livescale is reinventing live streaming on the spot, and now companies get a chance to be immersed in it, which is the most effective way to attract clients ever.
The Livescale system, which comes with cutting-edge technology and unparalleled integration capabilities, allows brands to grab their audience’s attention not only on the website but also on multiple channels ultimate engagement and genuine relationships.
Features
- Interactive live streaming capabilities
- Real-time audience engagement tools
- Multi-platform streaming support
- High-quality video and audio delivery
- Customizable branding options
- Analytics and insights for performance tracking
Pricing
- Contact Livescale sales for detailed pricing information and custom solutions to elevate your live streaming strategy.
6. Clicktivated
Clicktivated provides a modern solution to businesses that want to upgrade video content into an interactive, shoppable feature and, in return, engage and convert more customers.
The technology that Clicktivated deploys on its platform consists of clickable hotspots that are directly embedded into the videos. This leads to transformation of passive viewers into active participants, with more interactions and immersed viewing experience.
Features
- Interactive hotspots are embedded directly into videos for seamless click-through actions.
- Customizable hotspot designs to match branding and aesthetics.
- Detailed analytics to track engagement and performance metrics.
- Integration with e-commerce platforms for streamlined shopping experiences.
- Compatibility with various video formats and platforms for maximum reach and flexibility.
Pricing
- Contact Clicktivated for detailed pricing information and custom solutions to unlock the full potential of their video content.
7. Smartzer
Smartzer provides you with the most advanced interactive online video platform that has the power to convert passive viewing into more wonderful and interactive expeditions. With Smartzer, businesses will enable the shoppable features straight into their video content, thus enhancing viewer interaction and heightening the conversion to a new level.
Whether through the evocative hotspots or the engaging clickable product placements, Smartzer provides brands with an engaging and dynamic platform through which they can create awe-inspiring experiences that grab the attention of audiences and motivate them to take action.
Features
- Interactive hotspots
- Clickable product placements
- Personalized recommendations
- Seamless integration with e-commerce platforms
- Comprehensive analytics and insights
Pricing
- Unleash the power of Smartzer and elevate your video marketing strategy. Get in touch with their sales team for detailed pricing information
8. Brightcove
Brightcove is an established brand in video technology that stands out by providing retailers of all sizes with comprehensive shoppable solution services. The Brightcove platform, which is designed to deliver exceptional video experiences, will help organizations generate sales and have the highest audience engagement by using the following features: interactive video overlays, advanced targeting options, and seamless monetization.
Whether you are a small startup or a large enterprise, Brightcove, with all the necessary tools and expertise, is there to improve your video strategy and, thereby, advance your business objectives. Pricing for Brightcove as your full suite service provider is available upon request, and is customized to suit your budget and needs as well.
Features
- Interactive video overlays
- Advanced targeting options
- Monetization capabilities
Pricing
- Pricing starts at $199 a month.
- Pricing is based on packages and video plays.
- A free 30-day trial is available.
9. JWplayer
JW Player empowers businesses to create engaging, shoppable videos with ease, revolutionizing the way they interact with their audiences. With its intuitive drag-and-drop interface and customizable player skins, JW Player makes it simple to integrate interactive elements into videos, turning viewers into customers.
Additionally, built-in analytics provide valuable insights into audience behavior, enabling businesses to optimize their video strategies for maximum impact. With pricing plans available for businesses of all sizes, JW Player offers a scalable solution tailored to meet the needs of any organization, from startups to enterprise-level companies.
Features
- Drag-and-drop interface
- Customizable player skins
- Built-in analytics
Pricing
- Basic: Start at $10.00 per month
- Enterprise: Please contact JW Player for exclusive pricing details
10. Vimeo
Vimeo introduced a range of shoppable video tools that are available for both content producers and businesses so as to help them simply shop while they are watching the video.
Vimeo’s capabilities range from demonstrating products with engaging video formats to the integration of direct purchases within the video player itself, ultimately streamlining the decision-making process and optimizing revenue opportunities.
Features
- Customizable video players
- Integrated e-commerce storefronts
- Audience engagement tools
Pricing
- Starter: Grow your business with essential video tools ($12)
- Standard: Boost your impact with premium creation ($20).
- Advanced: Drive engagement with Vimeo AI and events ($65)
11. Wowza
WOWZA is the top leader in scalable and dependable shoppable video services, with businesses of all sizes as a target market. Our platform is dedicated to providing an easy-to-use and exciting shopping experience, and allowing brands to connect with their audiences through live streaming features, customizable video output options, and multiplatform distribution. From a start-up to a big enterprise, Wowza provides us with the tools and services needed for real-life shopping.
Features
- live streaming capabilities
- Customizable video workflows
- Multi-platform distribution.
Pricing
- One month of streaming for $149, Pay As You Go for $25 per month, and Enterprise Plans built as per their needs.
12. Uscreen
Uscreen empowers businesses to monetize their video content with innovative shoppable features, revolutionizing the way they engage with their audience and drive revenue. From subscription management to seamless video hosting and integrated marketing tools, Uscreen provides a comprehensive platform for businesses to create, distribute, and monetize their video content effortlessly.
With flexible pricing plans tailored to accommodate various features and usage levels, Uscreen offers a scalable solution for businesses of all sizes to thrive in the digital streaming landscape.
Features
- Subscription management
- Video hosting
- Built-in marketing tools.
Pricing
- Uscreen offers a free trial and paid plans with varying feature sets and pricing
Conclusion
Shoppable video platforms offer a compelling opportunity for businesses to elevate their online retail strategy and drive sales in today’s digital landscape. By combining the power of video storytelling with interactive e-commerce capabilities, these platforms empower businesses to create immersive shopping experiences that engage and convert customers effectively. As the demand for interactive and personalized content continues to grow, investing in a shoppable video platform can position your business for success in the ever-evolving world of e-commerce.
If you are in search of a video shoppable platform to run your business, Enveu would be an ideal option, as it houses video content, stores media, and manages the videos for you very efficiently. Provide exceptional video and audio content uninterrupted on any device in such a way that the audience is left enchanted with the first rate viewing experience, notwithstanding the network band width.
