“Subscription Video on Demand,” or simply SVOD, is one of the most popular strategies for monetizing OTT video and it provides users with unlimited access to thousands of on-demand channels for one flat fee per month. This is similar to a Video-as-a-service subscription.
Membership charge is normally payable in either monthly or annual instalment but the payment can otherwise be done on some other predetermined date. During its operation, it allows as much content as possible.
What is SVOD?
Subscription VOD is one type of a video streaming service. In addition, many people may not know this but most of the internet service providers today use a tiered pricing strategy. This could be due to the fact that the broadcasters can make income from their videos in various methods.
Customers tend to stick around and adopt a monetization method of choice while using the SVOD business model. However, broadcasters could reduce their hosting costs by requiring periodic payments from ordinary customers in return for unlimited access to the repository. Consider Apple TV and Amazon Prime Video: They’re also cheap as they allow you to stream their entire libraries on as many devices as desired for only a small fee.
Advantages of Subscription Video on Demand
Stable, regular income
Recurring subscription income helps to maintain, expand, and sustain your OTT business on a weekly or yearly basis.
Regulating Prices
Like the conventional models, SVOD models are freely at liberty to make any price choices. Offer tiered pricing, device-specific plans, and various price levels for a particular region.
At a glance, you can fine-tune your revenues depending on your ARPU and churn rates.
Dedication to the Brand
If your content will interest a particular segment of your subscription base or simply be available from your platform, you’ll acquire and keep your customers whose testimonials will make others praise you.
Therefore, you should expect constant income that is generated by the returning clientele with additional users who come for free.
Disadvantages of SVOD
Limited audience.
As such, users who prefer viewing video with commercial breaks instead of paying (AVOD) might as well be going to other alternatives.
Intense rivalry
The SVOD industry is very competitive. In other words, it means that you should strategically price your subscription (since the customers can be unwilling to pay for more than one subscription), and invest into quality production of content that will get viewership ratings.
Recruiting new customers is more expensive.
However, word-of-mouth and brand loyalty have their boundaries. In competitive environments, people may not move to another new streaming service because there are free options through advertisements. Besides, it is expensive to get new subscribers.
Top SVOD platforms
Netflix: With a 21% share of the US SVOD market, Netflix continues to lead the pack of SVOD services in the United States. The massive subscription streaming service and production company was formed in 1997, and its platform features a wide variety of both original and curated content.
Amazon’s Prime Video is a popular streaming service with a 20% share of the US market and a wide variety of original and hand-picked programming.
Disney+ is the only streaming service that exclusively features Disney films and series, and it now holds a 14 percent share of the U.S. market.
Hulu: This service has a ten percent market share in the United States and offers TV series, movies, and live TV.
Conclusion
Subscription-based Video on demand, remains the perfect monetization scheme to grow yourself out as a broadcaster and content creator. For instance, when it comes to the independent education, entertainment, sports, or fitness industries, SVOD is a good platform to make money on video content.
For successful monetization, your video content ought to be properly SVOD. Know why SVOD is important, create great content, optimize for search engines, as well as provide a wonderful user experience. this will help you overcome competitors and create a prosperous SVOD platform. Ensure that you remain flexible and keep tabs on changes in the market. You also need to continue offering your subscribers real value always.
Frequently Asked Questions (FAQ)
Ans: SVOD is a specific type of streaming service that operates on a subscription model. The key difference lies in the payment structure – users pay a regular subscription fee to access the entire library of content available on the platform. Other streaming services may use different models, such as ad-supported (AVOD) or transactional (TVOD), where users either watch content for free with ads or pay per view.
Ans: SVOD platforms offer a diverse range of content, including movies, TV series, documentaries, and exclusive original programming. The content library can vary between platforms, with some focusing on specific genres or types of content. Users can explore a vast array of options and often discover unique and exclusive shows or films that may not be available through traditional broadcasting.
Ans: In most cases, SVOD services operate on a no-contract basis. Users subscribe on a month-to-month basis and can cancel their subscription at any time without incurring any additional fees. This flexibility is one of the key advantages of SVOD, as it allows users to tailor their viewing experience based on their preferences and changing needs.
Ans: Yes, one of the advantages of SVOD is the ability to watch content on multiple devices. Most SVOD platforms are compatible with a variety of devices, including smart TVs, computers, tablets, and smartphones. This flexibility enables users to enjoy their favorite shows and movies across different screens, providing a convenient and personalized viewing experience.
Ans: Yes, many SVOD platforms offer the option to download content for offline viewing. This feature allows users to download movies and TV shows onto their devices, such as smartphones or tablets, and watch them without an internet connection. It’s a convenient feature for users who want to enjoy their favorite content while traveling or in areas with limited connectivity.
